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Chris Liversidge - How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study)
Manage episode 244764441 series 1276367
A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies. Learn how to adjust TV & Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.
132 episodes
Manage episode 244764441 series 1276367
A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies. Learn how to adjust TV & Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.
132 episodes
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