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19: Creating Purpose-Driven Content, with Melanie Fawcett
Manage episode 181456853 series 1265504
Content provided by Brilliance: Leadership Learning and GE Crotonville. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliance: Leadership Learning and GE Crotonville or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
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Manage episode 181456853 series 1265504
Content provided by Brilliance: Leadership Learning and GE Crotonville. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliance: Leadership Learning and GE Crotonville or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
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Similar to Brilliance: Leadership Learning
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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