It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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18: The 411 on SEO
MP3•Episode home
Manage episode 238651422 series 2099713
Content provided by Brilliant. and Justin Daab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant. and Justin Daab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin is joined by Andreas Mueller, of Bloofusion, to chat about the ins and outs of SEO, how it works and its history. They discuss the black-hat early days of getting found on the internet and how the tools, tricks and techniques for gaming the search engine system have evolved over the past 20 years. And Andreas offers his views on the use of competitive intelligence and artificial intelligence in moving your content to the top of the SERP (Search Engine Results Page). LINKS: Magnani.com, bloofusion.com, semrush.com, answerthepublic.com
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21 episodes
MP3•Episode home
Manage episode 238651422 series 2099713
Content provided by Brilliant. and Justin Daab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant. and Justin Daab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin is joined by Andreas Mueller, of Bloofusion, to chat about the ins and outs of SEO, how it works and its history. They discuss the black-hat early days of getting found on the internet and how the tools, tricks and techniques for gaming the search engine system have evolved over the past 20 years. And Andreas offers his views on the use of competitive intelligence and artificial intelligence in moving your content to the top of the SERP (Search Engine Results Page). LINKS: Magnani.com, bloofusion.com, semrush.com, answerthepublic.com
…
continue reading
21 episodes
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