Why Your Marketing Isn’t Working: The One Missing Piece with CMO Michael Baer

Brilliant or Bullshit

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In this episode, I sit down with Michael Baer, a fractional Chief Marketing Officer with over 30 years of experience, to explore the concept of "stratecution" — the powerful alignment of strategy, execution, people, operations, and technology for holistic marketing growth.

Michael takes us through his journey from the world of advertising to becoming a thought leader in marketing strategy. He breaks down why so many companies struggle to see results, even when they’re consistently executing.

Spoiler: It’s not always about doing more — it’s about doing it right.

We discuss:

• The importance of starting with a clear strategy and truly understanding your customer.
• How effective execution can transform even the simplest strategic idea.
• Common marketing pitfalls in the health and wellness industry.
• Navigating digital clutter and standing out through authentic, empathetic marketing.
• The role of AI in content creation and what it means for marketers today.

Whether you’re a founder, marketing director, or growth leader, Michael’s insights will help you rethink your approach and unlock the full potential of your marketing efforts.

Tune in to discover what might be missing from your marketing strategy and how stratecution can drive the results you’ve been working toward.

🎧 Listen now!