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How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
Manage episode 400060571 series 2798978
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Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency.
Rosie shares her expert advice on what really matters in PR (hint - good imagery!) and the variety of publications to pitch to. She'll provide you with actionable strategies to handle your PR efforts independently, reducing the need for external agencies. This episode is a must-listen for anyone prioritising brand exposure for their products in 2024.
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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