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How to keep your customers coming back - with Rebecca Hilliard
Manage episode 410751948 series 2798978
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Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.
We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.
Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.
Finally we dig into why customer retention matters so much, and how to improve it.
It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.
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This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance.
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We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal.
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive.
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating.
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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