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50: Let’s Talk About Tampax

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Content provided by Business Insider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Insider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?

And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruation

Subscribe to the Insider Today newsletter: https://bit.ly/insidertoday

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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73 episodes

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50: Let’s Talk About Tampax

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Manage episode 266498408 series 2403275
Content provided by Business Insider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Insider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?

And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruation

Subscribe to the Insider Today newsletter: https://bit.ly/insidertoday

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

73 episodes

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