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Why Lawyers Need a Business Development Strategy
Manage episode 293698352 series 2929505
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In this episode, we talk with Aaron Baer, Partner at Aird & Berlis, a Top Canadian law firm. He recounts his story of having to adapt quickly during the Coronavirus pandemic and how approaching business development strategically made a huge difference for him.
The fact is, lawyers are like pilots. They can't fly a plane by themselves. They need a flight plan, a ground crew, and a crew on the plane. This podcast is about breaking broken ideas and embracing more authenticity, greater freedom, and greater financial rewards that comes when you build your book strategically.
The episode is hosted by Dhawal Tank. He has 10 years of experience doing business development across industries and company sizes. He currently runs BuildYourBook.org helping lawyers becomes business development pros and build the practice of their dreams.
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Resources:
- Join the next cohort of our Build Your Book Academy.
- Get the LinkedIn for Lawyers Course.
If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.
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