Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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187. Change My Mind About Advertising! How to Be an Ethical Copywriter
Manage episode 423112393 series 3267945
Content provided by Filthy Rich Writer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Filthy Rich Writer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.
But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
---------------
Related Links
- Reframing Your Copywriting Goals to Align with Your Values
- Land Copywriting Clients With These 35 Tips
- What Is Copywriting?
- Why You Should Make Your Audience Anxious
---------------
Get Free Copywriting Training here
232 episodes
Share
Manage episode 423112393 series 3267945
Content provided by Filthy Rich Writer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Filthy Rich Writer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.
But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
---------------
Related Links
- Reframing Your Copywriting Goals to Align with Your Values
- Land Copywriting Clients With These 35 Tips
- What Is Copywriting?
- Why You Should Make Your Audience Anxious
---------------
Get Free Copywriting Training here
232 episodes
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Similar to Build Your Copywriting Business
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
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1
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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…
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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