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187. Change My Mind About Advertising! How to Be an Ethical Copywriter
Manage episode 423112393 series 3267945
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you itâs âmanipulativeâ or âunethicalâ? Many people associate marketing with the âickyâ feeling of being sold to, thinking itâs all about pushing unwanted products onto reluctant buyers.
But copywriting *isnât* about sleazy tactics or tricking people into buying things they donât need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
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Related Links
- Reframing Your Copywriting Goals to Align with Your Values
- Land Copywriting Clients With These 35 Tips
- What Is Copywriting?
- Why You Should Make Your Audience Anxious
---------------
Get Free Copywriting Training here
236 episodes
Manage episode 423112393 series 3267945
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you itâs âmanipulativeâ or âunethicalâ? Many people associate marketing with the âickyâ feeling of being sold to, thinking itâs all about pushing unwanted products onto reluctant buyers.
But copywriting *isnât* about sleazy tactics or tricking people into buying things they donât need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
---------------
Related Links
- Reframing Your Copywriting Goals to Align with Your Values
- Land Copywriting Clients With These 35 Tips
- What Is Copywriting?
- Why You Should Make Your Audience Anxious
---------------
Get Free Copywriting Training here
236 episodes
All episodes
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