Buildcast is about the unfiltered journey of two friends creating and launching a fitness iPhone app called Core15 (core15.co). While indie development holds the promise of financial independence for programmers and designers alike, succeeding on the App Store can be tricky. That’s exactly what we talk about in this podcast–it's for listeners who build digital products or are interested in learning about building digital products. Find all past episodes on http://buildcast.fm or tweet us @buildcastfm