It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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282 - You’re Not in the Remodeling Business
Manage episode 430408974 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you grow, steal market share, and outpace competitors. Start prioritizing marketing to truly expand your business. Listen now!
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Manage episode 430408974 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you grow, steal market share, and outpace competitors. Start prioritizing marketing to truly expand your business. Listen now!
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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