Episode 117: Creating a Content Strategy that Resonates

Building a Marketing Plan

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of a well-aligned content strategy for effective content marketing. She emphasizes the need for consistency, quality, and a targeted approach that resonates with the audience. Philippa covers content mapping, the use of editorial calendars, diversifying content formats, and the importance of measuring success and adapting strategies. The episode concludes with an offer for a free consultation session with a guest expert. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: [e-mail]