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#171 How appearances influence your career in employer branding

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Manage episode 407519548 series 3562701
Content provided by Susanna Rantanen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susanna Rantanen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What an odd topic for an episode about what (employer) branding really is, isn’t it?

If I got your attention with it, you are in for a treat.

This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.

While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!

In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.

For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.

👉 If you want the text version, jump right here >

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

  continue reading

181 episodes

Artwork
iconShare
 
Manage episode 407519548 series 3562701
Content provided by Susanna Rantanen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susanna Rantanen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What an odd topic for an episode about what (employer) branding really is, isn’t it?

If I got your attention with it, you are in for a treat.

This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.

While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!

In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.

For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.

👉 If you want the text version, jump right here >

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

  continue reading

181 episodes

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