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How NOT to screw up switching your app to subscriptions

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Manage episode 308869121 series 2818605
Content provided by Matt Ronge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Ronge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.

On this episode, you'll learn:

  • Why you should be extra generous with existing customers
  • Why you shouldn't take away features
  • How to structure your communications
  • And why more apps should switch to subscriptions

Other resources

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 308869121 series 2818605
Content provided by Matt Ronge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Ronge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.

On this episode, you'll learn:

  • Why you should be extra generous with existing customers
  • Why you shouldn't take away features
  • How to structure your communications
  • And why more apps should switch to subscriptions

Other resources

  continue reading

47 episodes

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