Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Learning copywriting with Mark Lambert
Manage episode 305234084 series 2818605
Content provided by Matt Ronge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Ronge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Love it or hate it writing marketing copy is necessary for all businesses. That's why I chat with Mark Lambert, a long-time copywriter, about his work with us and how he got started. We talk about the two main schools of thought in copywriting: the old school approach and the new storybrand method. We discuss how to pick a writing approach and resources to get started. We also talk about the importance of storytelling and how to improve at it.
Links
Resources for learning copywriting
- Old school approach: Copywriting Secrets by Jim Edwards
- Storybrand: Building a Storybrand by Donald Miller
- For good writing: Elements of Style by Strunk
- Great storytelling: MrBallen
47 episodes
Share
Manage episode 305234084 series 2818605
Content provided by Matt Ronge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Ronge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Love it or hate it writing marketing copy is necessary for all businesses. That's why I chat with Mark Lambert, a long-time copywriter, about his work with us and how he got started. We talk about the two main schools of thought in copywriting: the old school approach and the new storybrand method. We discuss how to pick a writing approach and resources to get started. We also talk about the importance of storytelling and how to improve at it.
Links
Resources for learning copywriting
- Old school approach: Copywriting Secrets by Jim Edwards
- Storybrand: Building a Storybrand by Donald Miller
- For good writing: Elements of Style by Strunk
- Great storytelling: MrBallen
47 episodes
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Similar to Building Astropad
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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