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The Apple Brand—A Chat With Craig Burgess
Manage episode 278967244 series 2792454
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This week on BBB:
I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding.
We cover:
- Apple's brand in the modern day
- The folly of Features
- How Apple pull you in
- Microsoft's new direction and research
- The inevitability of tech habits
- Local pubs and the lost art of conversation
- The importance of a personal brand
- Promoting yourself as a British person
- Personal brand = portable capital
- Accentuating your quirks
- Podcasting and reasons to keep at it
- The appeal of Seth Godin's marketing books
And lots more!
Show notes:
Jack Butcher on Twitter
Steve Jobs on Marketing
Microsoft's recent research
Fortnite's 1984 Ad
Steve Jobs talk: The iPhone
Matthew Kobach on Twitter
This Is Marketing book by Seth Godin
Where to find us:
Craig's Twitter
Craig's website
Tony's website
Learn about branding with The Brand Digest
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