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Do you know how to efficiently communicate your business mission and story?

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Manage episode 364670404 series 3378664
Content provided by Building PA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Building PA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we have a special guest, Kerry Smith, a freelance writer and expert in media relations. We dive into the topic of storytelling and the interview process, exploring what makes a good story.
Our enthusiastic hosts are excited to learn from Smith's wisdom and experience.

Smith introduces herself as a serial entrepreneur however, she clarifies that her innovation lies in various writing forms, ranging from news publications to websites, ghostwriting, and now podcasts.

Smith reflects on the evolving landscape of the industry, particularly the impact on journalism and editorial content. She highlights the shift from traditional print advertising to digital platforms, which has significantly affected revenue streams.
The conversation delves deeper into the implications for professionals in the construction industry. Smith emphasizes the importance of contractors, architects, engineers, and the supply chain in telling their own stories, as there is a decline in business reporters covering their work. With limited media attention, companies must proactively share their achievements and projects. Smith's construction magazine, Saint Louis Construction News, plays a vital role in reaching out to these industry players and providing a platform for them to showcase their work.


  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 364670404 series 3378664
Content provided by Building PA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Building PA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we have a special guest, Kerry Smith, a freelance writer and expert in media relations. We dive into the topic of storytelling and the interview process, exploring what makes a good story.
Our enthusiastic hosts are excited to learn from Smith's wisdom and experience.

Smith introduces herself as a serial entrepreneur however, she clarifies that her innovation lies in various writing forms, ranging from news publications to websites, ghostwriting, and now podcasts.

Smith reflects on the evolving landscape of the industry, particularly the impact on journalism and editorial content. She highlights the shift from traditional print advertising to digital platforms, which has significantly affected revenue streams.
The conversation delves deeper into the implications for professionals in the construction industry. Smith emphasizes the importance of contractors, architects, engineers, and the supply chain in telling their own stories, as there is a decline in business reporters covering their work. With limited media attention, companies must proactively share their achievements and projects. Smith's construction magazine, Saint Louis Construction News, plays a vital role in reaching out to these industry players and providing a platform for them to showcase their work.


  continue reading

202 episodes

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