Empowering Women Entrepreneurs Through Branding

Building the Abundant Woman

Kusha Kalra is a dynamic branding strategist and confidence coach based in India. She is the founder of The Bespoke Designs, a company dedicated to helping women ntrepreneurs and product-based businesses develop compelling, customized branding strategies that elevate their online presence. Since launching her business in 2018, Kusha has guided numerous clients to success by focusing on their unique visions and strengths. In addition to her professional roles, Kusha is a dedicated single mother to a teenage boy, a journey that has greatly influenced her approach in both life and business.

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Episode Summary:

Welcome back to another inspiring episode of Building the Abundant Woman! Today's incredible guest is Kusha Kalra, a branding strategist and confidence coach who has transformed the online space through her bespoke design services. In this episode, Kusha shares her journey from a secure corporate job to becoming a master of online branding and a single mother, balancing both responsibilities with grace and passion.

Throughout the conversation, Kusha delves into her decision to leave her successful corporate career to spend more quality time with her son. She sheds light on the challenges and rewards of pivoting her career path to start her own business. With a deep understanding of the importance of building authentic and unique brands, Kusha reveals her strategies for helping clients stand out in the crowded online space. If you're an entrepreneur or a mother looking for inspiration to pursue your business dreams, this episode is a must-listen.

Key Takeaways:

• The importance of having a strong "why" when starting a business to maintain motivation and direction.
• The power of pivoting in business to align with personal passions and changing market demands.
• Insights into balancing motherhood and entrepreneurship and creating a nurturing environment for children.
• The transformative effect of bespoke, personalized branding strategies on online visibility and business success.
• The value of continuous self-investment and learning to stay relevant and competitive in your industry.

Notable Quotes:

1. "I personally am on that mission where I want to help them, I want to empower them, and I want to literally be a part of their journey and their vision so that it comes true."
2. "For me, it was like a big why: to be home with my son, to have that flexibility and freedom."
3. "Somehow, we as moms are wired to look at the brighter side of things because that's exactly how we can nurture our children."
4. "My business is just six years old. There's still more to go—I'm going to have teenage years and there’s going to be a different struggle at that time."
5. "Have faith in your own self. If you have faith in yourself, you will get the strength to overcome any and all kinds of obstacles."

Resources:

• The Bespoke Designs Website
• Follow Kusha Kalra on Instagram, Facebook, and LinkedIn

Make sure to listen to the full episode for an insightful conversation with Kusha Kalra and stay tuned for more enriching content from Building the Abundant Woman. Don’t forget to rate, share, and subscribe to the podcast for more inspiring stories and practical advice.