Mission Impossible Burger

Building Tomorrow

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If a bear eats a burger in the woods and doesn’t realize it’s not from a cow, does it care? Until bears evolve the ability to communicate, I suppose we’ll never know. It’s an impossible question, but not as impossible as the Impossible Burger it just ate.

The future of meatless meat is here! So we asked the closest thing we have to a bear in the woods at Building Tomorrow, our producer Landry Ayres, to taste test two burgers, one an Impossible Burger and the other a traditional burger. Check out the episode to find out whether Landry guessed between them correctly, then stay for our interview with an Impossible Foods representative about the environmental benefits of this burger that is made from soy protein yet still ‘bleeds’ when you bite into it.

How do you define meat? Does Impossible Burgers taste like regular burgers? What is the environmental impact of the Impossible Burger? What is the key ingredient to the Impossible Burger? Is it possible to make the Impossible Burger at the same price as a regular burger? What is the difference between lab grown meat and the Impossible Burger?