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How to Start & Grow a Podcast (0 to 117k impressions per month in 60 days)
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How We Grew the Building Web3 Podcast to 117,000 Impressions/Month in 60 Days (No Ad Spend)
In just 60 days, we took the Building Web3 Podcast from concept to a media powerhouse, achieving 117,000 impressions per month with zero ad spend. This video breaks down our journey and the key strategies that made it possible.
Identifying a Market Gap
We noticed a significant gap in the market for content that not only educates on building a Web3 startup but also highlights success stories. Our aim was to create a podcast that both informs and entertains, capturing the attention of founders and enthusiasts alike.
Strategic Planning and Execution
Our growth wasn’t accidental; it was the result of meticulous planning and execution. We launched a comprehensive cold email campaign, sending out 5,622 emails to potential guests and engaging 400 industry leaders on Twitter through personalized DMs. We committed to improving our content by 1% with every episode, ensuring that each guest experienced a seamless and professional process from start to finish.
Maximizing Multi-Platform Distribution
Our content strategy involved distributing across multiple platforms, including Twitter, YouTube, LinkedIn, our website, and podcast platforms. Each platform received customized content, optimizing engagement and reach. We also focused heavily on SEO and keyword optimization to ensure our content was easily discoverable, driving organic traffic to our channels.
Community Building and Engagement
We actively engaged with our audience on social media, fostering a community around our content. By encouraging discussions, feedback, and interaction, we built a loyal and engaged listener base.
Results and Insights
In this video, we share our platform-specific performance metrics, including Twitter impressions, YouTube views, LinkedIn engagement, and podcast downloads. We also discuss how our no-ad-spend strategy resulted in significant growth and how you can replicate this success.
Key Takeaways
How to grow a podcast from 0 to 117,000 impressions per month
The importance of strategic planning and execution in content creation
Effective multi-platform distribution strategies
Building and engaging a community around your content
Leveraging SEO and keyword optimization for organic growth
If you're looking to take your Web3 startup to the next level, this video is packed with actionable insights and strategies. Reach out if you're ready to skyrocket your podcast’s reach!
Keywords: Podcast growth, podcast marketing strategy, content distribution, SEO for podcasts, community engagement, organic growth, Web3 startups, podcast promotion, no ad spend, digital marketing, multi-platform content strategy.
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