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How to Win on Social Media as a Fitness Influencer with Tifanny Urrea - Episode #004
Manage episode 199637456 series 2099734
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I just wrapped up an interview with Tifanny Urrea, an IFBB Pro Athlete who recently took 15th place at the 2016 Mr. Olympia. We took a deep-dive into her story but we also took a few looks into how she did so well on Instagram with over 50k followers. Her answer was simple yet extremely evident. She’s one of the most genuine people in her space. Her personal brand and business is all spotlights on herself and when that happens, sometimes people will act flawless to avoid scrutiny. She took a different approach. Her style is completely genuine and transparent which has allowed her to show the reality of what life is like as a fitness influencer.
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