The Volley Shoe
Manage episode 301368813 series 2942258
This is a story of marketing campaign genius, inside meetings with Amazon, DIY counterfeit raids, censored ad's and the “Beyonce" of China.
A great conversation with the two key businessmen behind the iconic Volley and it’s re-brand into a modern boutique fashion shoe, now loved the world over.
This is the story of Australia's shoe and the two people that took it back to the top of its game.
Note: Some (actually a lot of) conversational coarse language is used in this episode.
You'll want a pair of new Volleys after hearing this one!
Podcast guests are Volley GM John Szwede and former CEO Martin Matthews.
Find out more and other episodes at www.BUMPINGINTO.com.au
37 episodes