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How to Position & Sell Your Product in African Markets | Ep. 6
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In this insightful episode of "Business and Life Advice with Ataande & Advisors," we host Dr. Dennis Matanda, Chief Executive Officer of Morgenthau Stirling, Inc. Dr. Matanda engages in a compelling discussion with our CEO, Achumboro Ataande, covering a range of crucial topics for entrepreneurs and business leaders.
Dr. Matanda shares his expertise on building capacity for Africa, emphasizing the importance of regional approaches over country-specific strategies. They further delve into the delicate balance between passion and a sustainable business model, highlighting that a strong business model is essential for scalability and impact.
The conversation also explores effective sales strategies, identifying buyers, and tailoring approaches for different markets, including Africa and the West. Achumboro provides valuable insights into cash flow management, securing funding, and leveraging partnerships to achieve business goals.
Tune in to this episode for practical advice and strategic insights that can help you scale your business, navigate funding challenges, and successfully sell your products in diverse markets.
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