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BAU 50 Helena Gouveia

1:18:13
 
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Manage episode 412536813 series 2085686
Content provided by Business As Usual RUC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business As Usual RUC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helena Gouveia é Country Marketing Manager ou, em português, Directora de Marketing da IKEA Portugal. Nesta conversa falamos sobre o percurso de já mais de uma década da Helena na IKEA, dos valores e cultura organizacional da IKEA que cativaram a Helena (7:07), dos vários desafios que ela tem assumido na empresa (14:28), das iniciativas de responsabilidade social da IKEA (22:55), das influências suecas e portuguesas na gestão de uma multinacional em Portugal (29:29), da publicidade da IKEA e, especificamente, do projecto recente das bedtime stories (39:20), falamos ainda do crescimento das vendas online e de marketing de guerrilha (44:11). Finalizamos o programa conhecendo melhor os rituais da Helena (53:00) e terminamos com a grelha fixa (1:03:33).
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96 episodes

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Manage episode 412536813 series 2085686
Content provided by Business As Usual RUC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business As Usual RUC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helena Gouveia é Country Marketing Manager ou, em português, Directora de Marketing da IKEA Portugal. Nesta conversa falamos sobre o percurso de já mais de uma década da Helena na IKEA, dos valores e cultura organizacional da IKEA que cativaram a Helena (7:07), dos vários desafios que ela tem assumido na empresa (14:28), das iniciativas de responsabilidade social da IKEA (22:55), das influências suecas e portuguesas na gestão de uma multinacional em Portugal (29:29), da publicidade da IKEA e, especificamente, do projecto recente das bedtime stories (39:20), falamos ainda do crescimento das vendas online e de marketing de guerrilha (44:11). Finalizamos o programa conhecendo melhor os rituais da Helena (53:00) e terminamos com a grelha fixa (1:03:33).
  continue reading

96 episodes

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