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002: How Your Podcast Can Open Doors For You and Your Brand with Brittany Hodak
Manage episode 378485582 series 3511845
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What if your customers were as obsessed with your brand as Swifties are with Taylor? As it turns out, superfans aren’t just for pop stars! Drawing on nearly 20 years of dedicated study and research, award-winning entrepreneur, author, and keynote speaker Brittany Hodak is a long-standing investigator of the “superfandom” phenomenon. As the co-founder of Bright Ideas Only (formerly known as The Superfan Company), she has orchestrated fan-engagement campaigns for some of the world’s biggest brands and artists, and her podcast, Creating Superfans, offers a crash course in turning customer experience into your superpower.
In today’s episode of Business Beyond the Mic, Brittany gives us a glimpse into her podcasting journey, shares some of the initial obstacles she faced, and explains why it took so long to launch her show in the first place. Tuning in, you’ll find out what it takes to create evergreen content and how Brittany’s Shark Tank appearance continues to influence the success of her podcast today. She also shares her tips for content strategy, finding the right sponsorship match for your podcast, and what it looks like when your message truly resonates with your audience. Whether you’re launching a new podcast or running an established business, this conversation will give you the essential playbook for tapping into the unmatched power of "superfandom"!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.
Resources from Today’s Episode:
The Creating Superfans Podcast
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Connect with Carli:
Business Beyond The Mic on Spotify
Business Beyond The Mic on Apple Podcasts
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