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006: Creating a Platform for Honest Conversations with Kristi Bridges
Manage episode 381256423 series 3511845
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Joining us today is Kristi Bridges, President and CEO of The Sawtooth Group. She’s a speaker, consultant, strategist, and host of The Irresistible Factor Podcast, a show that focuses on brands in the health and wellness space that want to become irresistible to consumers, investors, and retailers. Kristi is also one of the creators of I-Factor™, the only tool that's been tested and shown to get how today's digital consumers connect with brands and what makes them appealing to investors and retailers. She’s a wealth of information due to a history of experience with big brands and over 20 years of creating innovative, relevant strategies to bring brands and their consumers closer together.
In our conversation, Kristi opens up about her podcasting journey and how it has harnessed the power of storytelling and the strength of community to combat feelings of isolation among her listeners and industry peers. We also explore how Kristi's podcast keeps her in tune with the marketing industry and facilitates direct connections with hardworking business owners navigating the challenges of their field. This is an interview filled with valuable insights, so don’t miss out. Start listening now!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.
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