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Build Trust with Authentic Alignment
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“Trust is equal parts character and competence... You can look at any leadership failure, and it's always a failure of one or the other.”
― Stephen M.R. Covey, The Speed of Trust: The One Thing that Changes Everything
In this episode, Cathy delves into three areas related to building trust: competence, character and authentic alignment. She springboards from Stephen M. R. Covey’s quote to ask listeners questions about their own competence:
How good are you at what you are doing?
How competent are you with your role in your business and the industry you work in?
Do you or your staff need more training to be trustworthy?
Your character is about what you truly believe, which leads into authentic alignment. Deep down, are you aligned with what your company represents and does? When you aren’t, often people can pick up on this and it can lead to mistrust.
This week I’d like you to consider these areas as it relates to you as a leader in your business.
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