Insights from Jeff Bezos, Strategic Risk-Taking, & Amazon's Growth

Business, Bourbon and Cigars

Have you read Jeff Bezos’ shareholder letters to learn about Amazon’s growth principles?

Today’s guest has done exactly that, and in this episode he’ll work you through Bezos’ thinking.

Steve Anderson is today’s guest. A writer, speaker, and futurist, Steve is an authority on risk, technology, productivity, and innovation. He’s also the co-author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

Join Scott and Steve as they explore:

* Steve shares his expertise on Amazon growth principles and decision-making.

* Taking calculated risks in business.

* Amazon's success and how it's different from other companies that were once successful but are now gone.

* Jeff Bezos' letters to shareholders, which provide insights into how Amazon grew and what enabled it to succeed.

* Bezos' focus on long-term growth and experimentation.

* Why CEOs and business owners should physically go to see customers and spend time understanding their process and pain points.

* Amazon's three pillars: wide selection, low prices, and fast delivery.

* Bezos’s idea of making quick decisions with “70% of the information you wish you had.”

* Four key growth cycles: testing, building, accelerating, and scaling.

* The need for businesses to think big and be willing to take risks to grow and succeed.

* Failure can lead to success: Amazon's Fire Phone flop led to Alexa's success.

* The principles and strategies in Napoleon Hill's "Think and Grow Rich" book and how they apply to business today.

* How Amazon's focus on growth and customer centricity led to the creation of Amazon Marketplace, a business idea that seemed crazy at first.

Thanks to Steve Anderson for being on Business, Bourbon & Cigars.

Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevetn/

Get Steve’s book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, co-authored with Karen Anderson: https://thebezosletters.com/

BUSINESS, BOURBON & CIGARS

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Chapters in this episode:

(0:02) Strategic risk.

(5:26) Experimentation in business.

(13:34) Customer obsession vs customer focus.

(18:16) Using AI to analyze customer reviews.

(24:12) Amazon's client experience pillars.

(31:27) Jeff Bezos' leadership principles.

(36:47) Embracing failure.

(44:57) Empathy in business.

(54:09) Amazon's partnerships and collaborations.

(59:05) Business growth.

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com