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Episode 026 - Interview with Josh Gordon, President of Full Spectrum Marketing. November 30, 2022.
Manage episode 353687196 series 3410872
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In this episode of the Business Broken to Smokin’ Podcast:
Lodestone True North’s Head Coach Mark Whitmore and our guest Josh Gordon, President of Full Spectrum Marketing ( https://www.fsm.agency/ ) discuss the role as a visionary, core strategy, hiring with your core values, and FSM’s core values.
0:00 Intro
19:52 What do you feel like your roll is as a visionary and what does that look like?
24:19 Owning the core strategy, as a visionary
27:00 FSM’s core values
(Partnership, Clear Communication, Bold & Honest, Humbly Confident, Furiosity™️)
36:38 FSM’s ideal client (FMS’s Mission: “Great work to do good”)
38:03 Do you have clients that come back with their core values?
39:24 What would you suggest to a company they ought to look for in a business coach?
41:01 Shoutout to Akron Family Restaurant https://akron-family-restaurant.business.site/
41:40 What’s your favorite Lodestone tool? S.M.A.C.K.! (see Episode 018 https://www.youtube.com/watch?v=UgKgysVOME4&t=300s for more info on S.M.A.C.K.!)
44:40 What lessons have you learned?
49:05 Hiring is a huge deal…
52:58 What have you seen other business owners mess up?
- Trust allergy
55:25 Why is ego such a big deal?
57:23 What books would you suggest to other companies?
- 7 habits of highly effective people, Stephen R. Covey (especially habit number 5)
- Founding Brothers, Joseph J. Ellis (on the Revolutionary War)
- Crossing the chasm, by Geoffrey
1:05:35 Reference to Stephen Covey Big Rocks video (habit number 3)
1:13:00 When the term Furiosity™️ was created…
1:14:30 We make connecting people with information…
1:16:30 Teeing up Episode 029 (Grit Part III)
Website: https://www.lodestonetruenorth.com
Website: https://www.bigeasydesk.com
LinkedIn Mark: https://www.linkedin.com/in/mark-whitmore-lodestone/
LinkedIn Lodestone: https://www.linkedin.com/company/lodestone-true-north
Lodestone Online Courses: https://lodestone.thinkific.com
Podcast:
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Apple Podcasts (audio)
https://apple.co/3O4uv4H
Other Podcast Platforms
https://lodestonetruenorth.com/podcast/
**Credits**
Music - I Won’t Back Down by Tom Petty
52 episodes
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