Episode 108: WORK is NOT a 4-letter word with Tom Poland

Business by Referral Podcast

This is how Tom introduces himself: Gidday, I'm a multiple best-selling author and I've had the privilege of sharing speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

I work from home which sits on the white sands of little Castaways Beach in Australia and am blessed to have clients in 27 cities and 15 time zones right around the world.

I'm voluntarily married to a uber-pretty German Frau and because I'm from New Zealand originally, we're known locally as the Kiwi and the Kraut.

In this episode, Virginia and Tom talk about

• Tom’s business background
• How to change your mind about work
• How to use OPN to build predictable lead generation
• The psychology of humans and reciprocity
• 4 Levels of psychological allure

Key takeaways from this episode:

• Shift from you HAVE to work to “I WANT to work!”
• Get referrals to people who have a network of potential customers
• If someone thinks you WANT something from them, you’ll create aversion and avoidance
• Good marketing make someone an offer for the thing they are already looking for
• Do your due diligence!
• If all you do is give, you’ll likely feel used and abused

Get a free gift from Tom at: www.leadgendemo.live

Tom would like to meet Bill Baren