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Destination Spotlight: Mesa, Arizona with Marc Garcia, President & CEO of Visit Mesa
Manage episode 364089603 series 2933769
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Welcome to the Business Class Podcast, where we explore the fascinating world of travel, tourism, and destination marketing. In today's episode, Stephen Ekstrom sits down with a distinguished guest, Marc Garcia, the President and CEO of Visit Mesa.
Marc Garcia is a recognized leader in the tourism industry, with a wealth of experience and insights into destination marketing. As the head of Visit Mesa, the official destination marketing organization for Mesa, Arizona, Marc has played a pivotal role in promoting Mesa as a premier travel destination.
In this insightful conversation, Stephen delves into Marc's professional journey, uncovering the strategies and initiatives that have contributed to the success of Visit Mesa. Marc shares his expertise on destination branding, marketing campaigns, and the importance of collaboration between tourism stakeholders.
Stephen and Marc also discuss the unique attractions and experiences that make Mesa a must-visit destination for travelers. From the breathtaking natural landscapes of the Sonoran Desert to the vibrant cultural scene and diverse culinary offerings, Mesa has something to offer everyone.
Listeners will gain valuable insights into the behind-the-scenes efforts that go into attracting visitors and building a thriving tourism industry. Marc's passion for Mesa and his dedication to showcasing its hidden gems shine through as he discusses the innovative approaches Visit Mesa has taken to engage with tourists and provide memorable experiences.
Whether you're a travel enthusiast, a tourism professional, or simply curious about the inner workings of destination marketing, this episode will offer a wealth of knowledge and inspiration. Join Stephen Ekstrom as he uncovers the secrets to successful destination marketing with the dynamic Marc Garcia, President and CEO of Visit Mesa.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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