Double-Digit ROAS: Marketing Expert | Nicki Sciberras

Business Confessions

#018: Nicki's fascination with the digital world began as she delved into the intricacies of testing and optimizing marketing campaigns. Through her experiences, she realized that success wasn't a stroke of luck but the result of meticulous testing and optimization efforts. Her passion for helping brands grow and scale using SEO and paid ads led her to rebrand her business to the digital exchange. Nicki's emphasis on the importance of organic traffic through search engine optimization resonates deeply, as she advocates for a solid foundation before delving into paid advertising. Her insights into the nuances of website conversion rates, trust factors, and strategies for increasing average order value captivate and inspire, making her journey a compelling narrative of determination, expertise, and commitment to empowering businesses in the digital landscape.
Show Notes with Timestamps:
00:00:00 - Achieving Double Digit Returns on Ad Spend
00:01:18 - Building the Customer Journey
00:03:31 - Building a Strong Foundation for Paid Advertising
00:07:29 - Increasing Revenue through Bundling and Upselling
00:09:33 - Three Pillars of SEO
00:12:34 - Improving Website Ranking
00:13:35 - Google Search Console and Analytics
00:16:41 - Keyword Volume and Backlinks
00:17:52 - Utilizing Keywords and Backlinks
00:21:57 - Repurposing Podcast Content
00:25:56 - Growing Instagram Followers with Meta Ads
00:28:32 - Content Creation and Copywriting
00:29:31 - Email Marketing Strategies
00:30:40 - Email Capture Tools and Platforms
00:36:38 - Paid Ads Strategies and Mistakes to Avoid
00:38:53 - Importance of Testing and Optimizing Ads
00:39:39 - Controlled Experiments for Ad Testing
00:40:04 - Budgeting Strategy for Ad Campaigns
00:41:09 - Optimizing Ad Spend Based on Audience Engagement
Nicki Sciberras's Links:
IG: thedigitalexchange.co
Website: thedigitalexchange.co

Dylan's Links:

• 🎙️Podcast: BusinessConfessionsPod
• 📽️YouTube: @BizConfessions
• 📷Instagram: DylanWillx
• Linked-In: /dylan-williams

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Past Guests: Chandler Saine, Daniel Martinez, Stratton Brown, Lee Maasen, Nico Lagan, Daniel Roman,Tim Branyan, David Van Beekum, Nick Hutchison, Deirdre Tshein, Sanchez Zehcnas, Christina Lopez, Keigan Carthy, Hemant Varshney, Taniela Fiefia, Jennifer Blake, Nicki Sciberras, John Chan