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Episode 15 - What is a Brand Voice?
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Brand voice is the way you talk to your customers and is defined by your brand's style of communication. Your brand voice is directed to your target audience, and it can have any style, as long as it feels true to your brand, be it authoritative, funny, motivating, or even a tone of premium quality and craftsmanship.
Also available in our Business for Makers blog here
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Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
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