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Episode 25 - Are You Guilty of Random Acts of Marketing?
Manage episode 373475228 series 3383402
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Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In this episode, if you’re posting on Reels, TikTok, Linkedin, appearing on a podcast, sending an email, or wherever, most likely you are trying to engage your potential customers, and lead them back to your website, where they buy stuff.
And it gets a little more complicated, because your audience on Reels might be older than your TikTok audience. And your appearance on a podcast is probably to people who don’t know you, but your email list is most likely people who have purchased from you before.
So if all those efforts are not coordinated to speak to their individual audiences, and lead to specific landing pages, it’s all really just random acts of marketing.
And chances are, you’ll be more than disappointed with the results.
It’s the job of a sales funnel, to visually organize all those efforts and ensure your message is personalized to each audience, and take the shopper precisely where you want them to go.
So lets very briefly, discuss the first part of the sales funnel, pre-purchase branding...
You can find additional information about creating your own sales funnel in our new course, “Raising Awareness About Your Brand” at our website at georgesupplyco.com, and clicking the “Courses” option on the toolbar.
You can find both the podcast, and the course at GeorgeSupplyCo.com
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S.
Theme music Relax and Fade by Mr Smith
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