Ep #128: Tom Schwab: How to Stand Out as a Podcast Guest

Business Growth Architect Show

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Unlock the power of podcasting to skyrocket your business growth! Join us as Tom Schwab reveals proven strategies to enhance your brand presence, attract your ideal customers, and build lasting relationships through podcasting!

In this episode of the Business Growth Architect Show, I connect with Tom Schwab about one of my favorite topics: podcasting. Tom is the founder of Interview Valet and a pioneer in podcast marketing. Tom brings his extensive experience and passion for podcast guesting to the table, offering clear steps on how you can leverage podcast appearances to elevate your expert status and reach your ideal audience.

Tom begins by sharing his core philosophy on the importance of authentic introductions over traditional pitches. He makes it crystal clear that the term "pitch" feels impersonal and transactional, whereas an introduction to a conversation fosters a genuine connection. According to Tom, understanding both the host and the audience of the podcast are essential in crafting an outreach message that resonates and adds value.

We discuss the pitfalls of mass outreach, such as sending generic emails to hundreds of podcasts, which often end up in spam folders. Instead, Tom advises focusing on a select few podcasts that align with your message and audience. He suggests a methodical approach: listen to the podcast, engage with its content, leave reviews, and interact on social media before reaching out.

A key theme in our episode is the idea of giving before asking. Tom references Gary Vaynerchuk's philosophy of "jab, jab, jab, right hook," which translates to offering value multiple times before making a pitch. He provides practical examples of how to do this, such as sharing valuable insights, promoting the podcast on your platforms, and suggesting specific topics for discussion.

Tom also touches on the importance of creating a lasting impression during your podcast appearance. He shares stories of guests who treated podcast interviews as mere transactions, failing to engage with the host or promote the episode afterward, which ultimately damaged their reputation.

The conversation moves to the mission of Interview Valet, which aims to introduce inspiring thought leaders to millions of people for the betterment of all. Tom shares his criteria for selecting clients, focusing on those who have a positive and impactful message.

We also explore the spiritual and strategic aspects of podcast guesting. We discuss how meaningful conversations can spark new ideas and change perspectives, contributing to personal and professional growth.

If you’re ready to take your expert status to the next level, don’t miss this insightful conversation with Tom Schwab. Visit https://interviewvalet.com/ to access valuable resources and explore how you can use targeted podcast interviews to reach your ideal customers.

Resources Mentioned: Linkedin | Twitter |

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Chapters

1. Introduction of the Business Growth Architect Show (00:00:00)

2. Meet Tom Schwab, CEO and Founder of Interview Valet (00:01:10)

3. Podcasting: One Chat Away from Your Next Big Opportunity (00:01:54)

4. Podcasting and Business: Growing Your Authority for the Long Term (00:03:00)

5. Should You Be a Podcast Host or a Guest? (00:04:04)

6. How Tom Started Interview Valet (00:05:26)

7. How to Stand Out as an Expert in Your Field and Get Better Results (00:08:55)

8. Tom’s Philosophy: Better is Better, Not Bigger or More (00:12:26)

9. Introducing Yourself: A Better Way Than Pitching (00:15:52)

10. Using Video to Connect: A Personal Approach to Podcast Invitations (00:21:32)

11. Ideas Matter: Making a Difference on Podcasts (00:23:35)

12. How to connect with Tom Schwab online (00:27:51)