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Show GIP.001 - Does Your Brand Attract the Wrong People?

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Manage episode 214562980 series 2357264
Content provided by eastman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eastman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are two emerging trends all small business owners must get a handle on quickly - economic growth causing a tight labor market. What if you became the “employer of choice” representing a profession that makes a difference and provides an opportunity to grow? That requires an understanding of what good talent wants. By the way, today’s generation wants what we wanted and what our parents wanted: An employer that makes a positive impact in the community and positions itself as a market leader;An employer that solicits and values each employee’s contribution, and;An employer that inspires excellence throughout the organization, rewarding good people and refusing to tolerate slackers. Join Gregg Wartgow, Editor-in-Chief of Green Industry Pros magazine, Steven Cohen President of the GreenMark Group, and #ownrlife Host William Eastman for the first of eight shows discussing the future of human resources in small landscape company’s.
  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 214562980 series 2357264
Content provided by eastman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eastman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are two emerging trends all small business owners must get a handle on quickly - economic growth causing a tight labor market. What if you became the “employer of choice” representing a profession that makes a difference and provides an opportunity to grow? That requires an understanding of what good talent wants. By the way, today’s generation wants what we wanted and what our parents wanted: An employer that makes a positive impact in the community and positions itself as a market leader;An employer that solicits and values each employee’s contribution, and;An employer that inspires excellence throughout the organization, rewarding good people and refusing to tolerate slackers. Join Gregg Wartgow, Editor-in-Chief of Green Industry Pros magazine, Steven Cohen President of the GreenMark Group, and #ownrlife Host William Eastman for the first of eight shows discussing the future of human resources in small landscape company’s.
  continue reading

122 episodes

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