Business is Boring with James Bartle from Outland Denim

Business Is Boring

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to James Bartle, founder of ethical clothing brand Outland Denim.

This week on the podcast we talk to a man inspired to take on trafficking after watching the Liam Neeson film Taken. His journey led him to Cambodia to set up a factory, train staff, pioneer environmental production techniques and to today run one of the world’s fastest growing premium sustainability fashion brands.

Right now, more likely than not, you are wearing something that you're not super proud of. All of us know that if we are in a piece that was a bargain at a fast fashion store or from a mass market brand that, chances are, the labour, fabric or environmental footprint is probably not up to scratch. Clothing production is one of the biggest industries in the world and it has a hugely harmful social and economic impact. Most people know more about the living standards of the chickens that make their eggs than the workers that make their clothes.

But what happens when one person starts trying to do something about it?

Today's guest's journey of learning about trafficking, labour exploitation and environmental impact led him to set up a factory in Cambodia, get B Corp status and change expectations around how denim can be produced with his company, is Outland Denim.

It had a huge wave of publicity last year after the Duchess of Sussex wore a pair of the brand's jeans, leading to more than 40 new workers being added to the company.

Founder James Bartle was in Auckland launching a new line this week with Karen Walker - a collaboration including t-shirts, jackets, jeans and skirts made with signature Karen Walker elements, by Outland’s own team in Cambodia, using organic cotton and dyes.

Bartle joined Business is Boring to chat the journey, the mission and what we don't really know about the clothes we wear.

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