It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Manage episode 276519122 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick Roger's suggestion : "Do not turn right to EXIT" Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs Paul found out who sent him the birthday present Morse code: sound batches The in-group that will understand Paul's mother-in-law Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them? Insider Emotion Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols
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Manage episode 276519122 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick Roger's suggestion : "Do not turn right to EXIT" Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs Paul found out who sent him the birthday present Morse code: sound batches The in-group that will understand Paul's mother-in-law Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them? Insider Emotion Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols
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Similar to Business Jazz
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
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…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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