A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Are Emojis The New Morse Code? Riddles and IKEA (S12 E11)
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Manage episode 276519122 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick Roger's suggestion : "Do not turn right to EXIT" Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs Paul found out who sent him the birthday present Morse code: sound batches The in-group that will understand Paul's mother-in-law Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them? Insider Emotion Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols
…
continue reading
161 episodes
MP3•Episode home
Manage episode 276519122 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick Roger's suggestion : "Do not turn right to EXIT" Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs Paul found out who sent him the birthday present Morse code: sound batches The in-group that will understand Paul's mother-in-law Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them? Insider Emotion Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols
…
continue reading
161 episodes
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