BusinessJazz - Season 3 - Episode 15 - Is a Good Story Better Than a True One?

Business Jazz

In this podcast, you hear: Erratum : Roger corrects a mistake he made in the heat of the moment We're ready to talk (1.28) Personal Introductions (1.40) _____________ Business communications (5.10) Is this an Anti-Apple rant" (7.10) "Why would anyone stay with Apple?" (8.00) Apple knows it has this reputation. (8.40) Special Event in the life of Apple : Apple meets journalists - a rare occasion these days (8.50) Remember those who don't use Apple (10.00) The point of the story: don't let others tell your story. If there's a void, others will fill it (10.30) You need to take control of the story - immediately (10.50) ____________ USA - Frozen Head State Park - Tennessee - the Barkley Marathons 2017 (11.05) Trail-running not orienteering (12.55) Twitter's the best way to follow the race @KeithNunn (13.30) The drop-out rate is "horrendous". (14.45) NB - John Kelly finished in 59:30:53 Gary Robbins from Canada The 5th and Final Loop (16.00) Where's Garry? (17.40) The first story that went out from Gary "Lazarus Lake" Cantrell : the "6 seconds late" story - exploded on Twitter (20.45) The second story: "I did not complete". (21.50) Which story travels most? Back to the practice of communications (23.50) Putting the story right (24.00) Correcting the message The speed with which you put the story right (26.22) __________________ Our advice & the Challenge: how to draw valuable lessons from Roger's story? (1) A concise, appealing, powerful & emotional story that's easily understood will travel (27.50) (2) Make sure your message is accurate (3) Give people something they can use - express your message in a form that others can use BIG issues we didn't resolve: "Truth is not the big issue - usability is." (Paul) "Be careful you don't fall into the trap of telling the truth." (Paul) "If you're going to put out a message, why not make it a true message." (Roger) "Make it useful & true." (Roger) "Which would you prefer, an interesting lie or a boring truth?" (Paul) Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast ________________________ Contact us Roger Overall @rogeroverall Show&Tell Communications (+ Spierkater.com – running & cartoons) Paul O’Mahony @omaniblog BusinessJazz Services @bizjazzpodcast Mark Cotton @mcfontaine. www.audiowrangler.co.uk – for your audio requirements – Bletchley Park Podcast