It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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HOW TO TEMPT CUSTOMERS to your business - Season 14 - Episode 05
MP3•Episode home
Manage episode 319039590 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode contains (1) analysis of marketing copy for hotels - inspired by how the Montenotte Hotel in Cork advertises itself. (2) advice about advertising copywriting - including education about "Merchant Princes" - and praise for what Montenotte has communicated in copy. (3) discussion of what it was like in the 'garden of Eden' (4) advice on how to tempt customers to your business (5) education about 'clotted cream' - and a snippet of a chat with a member of staff at Montenotte Hotel This is the final. episode in Season 14.
…
continue reading
161 episodes
MP3•Episode home
Manage episode 319039590 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode contains (1) analysis of marketing copy for hotels - inspired by how the Montenotte Hotel in Cork advertises itself. (2) advice about advertising copywriting - including education about "Merchant Princes" - and praise for what Montenotte has communicated in copy. (3) discussion of what it was like in the 'garden of Eden' (4) advice on how to tempt customers to your business (5) education about 'clotted cream' - and a snippet of a chat with a member of staff at Montenotte Hotel This is the final. episode in Season 14.
…
continue reading
161 episodes
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