An entrepreneurship 101 with Caroline Allams, Natterhub

Business Live: for curious entrepreneurs and social entrepreneurs

Natterhub is an educational social media platform which prepares primary school children to thrive online.
A gated, "sandbox" environment which includes more than 300 interactive lessons, it develops media literacy and is used in more than 4000 schools.
How did Caroline Allams and co-founder Manjit Sareen take Natterhub from idea to Minimum Viable Product in April 2020? And how did they scale up rapidly: Natterhub is now enjoyed by teachers and pupils in more than 60 countries around the world?
Caroline explains. This interview covers the power of understanding your strengths and weaknesses and working with a complementary co-founder, building a culture where you and your team can ask questions, and why it's crucial to really prioritise what matters to your audience in your Minimum Viable Product.
There's lots, too, on why media literacy matters and how Natterhub develops this, plus some shocking-but-not-shocking research results from polling of over 15,000 pupils across 2,500 schools, exploring their online habits and how they feel about the internet and social media.

• Natterhub's website.
• Natterhub has been supported with investment from TwinklHive, a business accelerator created by the online educational publisher Twinkl in 2019.
• Also mentioned on the show: the Young Innovators Awards from Innovate UK, part of UK Research and Innovation, details. And this (free, registration required) Inclusivity and the Psychology of Othering event from Inova Consulting on 23 July aimed at businesses, entrepreneurs and organisations interested in inclusivity.