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E206 - James McLoughlin from Stirling Mac

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Manage episode 406605877 series 2844887
Content provided by Jason Trost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Trost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.


Hear them discuss:


01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization

15:17 - Acquiring users and customers organically

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The popularity of political betting markets

24:51 - Examining the current prediction markets for the 2024 US presidential election

29:00 - Critiquing Smarkets' marketing strategy

30:31 - What James wants to be when he grows up


⚡️ Follow BoB on Twitter/X

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here


This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 406605877 series 2844887
Content provided by Jason Trost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Trost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.


Hear them discuss:


01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization

15:17 - Acquiring users and customers organically

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The popularity of political betting markets

24:51 - Examining the current prediction markets for the 2024 US presidential election

29:00 - Critiquing Smarkets' marketing strategy

30:31 - What James wants to be when he grows up


⚡️ Follow BoB on Twitter/X

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here


This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

220 episodes

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