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Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP 345 | Brand Extensions with Nicole Gibbons

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Manage episode 379357887 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn: - decide what kind of business you’re want to build and test the desirability of prototypes - decide how much capital you need, if you plan to scale the business - identify your business' unique competitive advantage - how licensing works Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
  continue reading

388 episodes

Artwork
iconShare
 
Manage episode 379357887 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn: - decide what kind of business you’re want to build and test the desirability of prototypes - decide how much capital you need, if you plan to scale the business - identify your business' unique competitive advantage - how licensing works Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
  continue reading

388 episodes

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