Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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EP 390 | Market Better with Vanessa McQuade
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Manage episode 435197340 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. In this episode we learn: - marketing that’s generic doesn’t work, find a unique position - know your qualification rate, closing rate, average sale, and gross margin - niche down to create a specific goal for your marketing professional - tie every lead to its exact source and know how much revenue each lead has generated - understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance - know the questions you need to ask any marketing partner. Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
…
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401 episodes
EP 390 | Market Better with Vanessa McQuade
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
MP3•Episode home
Manage episode 435197340 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. In this episode we learn: - marketing that’s generic doesn’t work, find a unique position - know your qualification rate, closing rate, average sale, and gross margin - niche down to create a specific goal for your marketing professional - tie every lead to its exact source and know how much revenue each lead has generated - understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance - know the questions you need to ask any marketing partner. Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
…
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401 episodes
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