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Thibaut is proudly old school

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Manage episode 334685138 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Originally founded as a wallpaper maker in the 19th century, Thibaut has grown over the decades to become a powerhouse brand that now produces wallcoverings, fabric and even furniture. Despite a surge of growth in our digital era, Thibaut remains proudly old-school. While other brands explore virtual visualization tools and selling online, it produces sample books and relies on a network of showrooms and shops to distribute its products. On this episode of the podcast, chief marketing officer Stacy Senior Allan speaks with host Dennis Scully about how trade brands have to police internet sellers, why she believes in the power of print magazines, and what interior designers really need in a time of so much change.

This episode is sponsored by Serena & Lily and the Future of Home conference

LINKS
Thibaut
Dennis Scully
Business of Home

  continue reading

388 episodes

Artwork
iconShare
 
Manage episode 334685138 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Originally founded as a wallpaper maker in the 19th century, Thibaut has grown over the decades to become a powerhouse brand that now produces wallcoverings, fabric and even furniture. Despite a surge of growth in our digital era, Thibaut remains proudly old-school. While other brands explore virtual visualization tools and selling online, it produces sample books and relies on a network of showrooms and shops to distribute its products. On this episode of the podcast, chief marketing officer Stacy Senior Allan speaks with host Dennis Scully about how trade brands have to police internet sellers, why she believes in the power of print magazines, and what interior designers really need in a time of so much change.

This episode is sponsored by Serena & Lily and the Future of Home conference

LINKS
Thibaut
Dennis Scully
Business of Home

  continue reading

388 episodes

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