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Niche your marketing, not your business. Why and How
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You've heard it before, I'm sure. "Niche your business until it hurts."
I completely disagree with that statement as it stands.
You can, and should continue serving all the people who need and want your services. Rather you're a Chiropractor, Contractor, Psychologist, App Developer or Family Practice Clinic owner. You have various services to offer.
To niche down means to not offer all of your skills to those who need and want them.
Now, I will say, to focus on 1-3 disciplines is a smart thing to do as you're ramping up your business. Many businesses do very well with 1-3 options. None the less. Rather you have 1-3 options or 5-9 options. Where niching is vital, is in your marketing.
Your marketing must talk to just one of your options at a time. If you try to be all things to all people, in your marketing, you will be nothing to anyone.
Get more: http://apmasterycoach.com/
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