#306 - It's Pop Culture at the End of the Day

Business Side of Music

Do you sometimes feel as though you're just a T-Shirt salesperson, with a 30 minute presentation that's called a set list? Do you wonder why some acts who are at the same level as you, have a product line or sponsor helping support their career while you don't? What seperates you from those that are finding that perfect sponsorship or product branding?

Enter Clay Busch and his company SiX18 Agency. On this episode, Clay shares what companies are looking for when it comes to branding, and what is the ideal partnership with a product line. Sometimes, its not all about the money, but what becomes beneficial to both parties.

A native of Denver Colorado & alumni of Chapman University (Orange, CA), Clay Busch has been a entertainment industry veteran for 18+ years and is a specialist in marketing, branding, partnerships and live events in a variety of industries including entertainment, spirits and alternative category space. Prior to launching his SiX18 Agency, Clay was VP at Shelter Music Group as well as the companies first hire before deciding to focus 100% purely on the Six18 agency clients, agency & management extensions assisting in new money opportunities, product/brand & developing new revenue streams.

Clay's SiX18 Media Agency has been advising for brands, companies and artists a like including Danny Wimmer Presents, 5B artist & media, Slipknot No 9 Whiskey, GWAR, Beartooth and other brands in entertainment, spirits and cannabis space.

• Creator and Executive Producer Emeritus: Tom Sabella

• Showrunner and Host (the guy who has a face for podcasting): Bob Bender

• Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC

• Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella

• Director of Video and Continuity (the brains of the entire operation): Deborah Halle

• Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment

• All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas

• Recorded at Music Dog Studios in Nashville TN

• Mixed and Mastered at Bobby’s Diner & Studio in Nashville, TN

• Editing and Post at Midnight Express Studio located in Olian, NY

• Production Sound Design: Keith Stark

• Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.

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The views, thoughts, and opinions expressed on this show provided by the guest(s), are those of the guest(s) own, and do not necessarily represent the views, thoughts, and opinions of the host or producers of this podcast. The material and information presented here is for general information purposes only. The Business Side of Music’s name and all forms and abbreviations are the property of its owner (Lotta Dogs Productions LLC), and its use does not imply endorsement of or opposition to any specific organization, product, or service.

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