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Green Giant: George Irwin’s Cannabis Disruption (S1:E7)
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About George Irwin
George is a global leader in green roof, wall, and vertical agriculture with patented technologies in 13 countries. He manufactures his products and offers professional training through his GLT ProStaff program, ensuring high-quality workmanship and lifetime warranties. For nearly 20 years, George's leadership has emphasized environmental, social, and economic responsibility. His expertise in plants, growing media, and compost drives GLT's success, including their VertiKal Tech and upcoming HOPE Holistic Healthcare brand, promoting sustainable agriculture and quality production.
Reference Links:
- Green Ridge Wealth Planning
- Website
- Instagram - Bobby Mascia
- Instagram - Business Unchained
George Irwin Social Media
Green Living Tech (GLT) Social Media
TheJoint.me
Hope Holistic Healthcare
Episode Highlights:
In today’s episode of "Business Unchained," we are delighted to sit down with George Irwin, a former US rugby player turned green tech and cannabis entrepreneur. His story is not just inspiring; it's a playbook for anyone looking to make their mark in the rapidly evolving green industry.
[58:09] "My success is driven from fear. That's not always a good place, but you either get it done or there's no plan B, there's no failure."
During our conversation, Irwin shares his journey from landscaping to innovating in tissue culture and cannabis cultivation, facing challenges and achieving success. He discusses his commitment to quality, his son's cancer battle motivating his cannabis work, and his vision for a unique dispensary in Atlantic City. Irwin also emphasizes the importance of giving back through education and community projects, while Mascia relates his own transition from finance to franchising and back to his financial passion.
[37:44] I'm afraid to go back to how I used to have to live. Paying my rent, having a car payment, those things scare me."-George Irwin
In this episode:
(00:02:01) - Introduction to George Irwin
(00:03:02) - Evolution from landscaping to green tech
(00:06:09) - Disrupting the industry
(00:08:21) - Venturing into cannabis industry
(00:12:39) - Tissue culture explained
(00:22:07) - Defining Success and Entrepreneurial Challenges
(00:35:17) - Community Art Project and Collaboration
(00:35:34) - Building Vertical Farms for the Homeless
(00:49:14) - Parting Words and Legacy
(00:51:04) - Transition to Bobby's Background Story
(00:52:51) - The heir
(00:58:09) - Success driven by fear
(00:58:26) - Opportunity and luck
9 episodes
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