The Edelman Trust Barometer 2022

Business Unusual

The Edelman Trust Barometer is an annual survey in 28 countries of about 35 000 people to determine what the current levels of trust is in four key institutions - government, media, business and NGOs.

What is trust

A simplified version is that it is the belief you hold about someone that they will or won’t do something, a second element relates to the justification in doing or not doing something.

Psychologically, it would be a measure of your competence and warmth. When we come across people who do what they say and are engaging and persuasive about why, we will trust them.

Generally, we tend to trust someone until they show they are untrustworthy in part because we actually met them, but modern life has you know and even interact with many people you never meet and so either resist trusting someone because you did not get to meet them or trust someone that had you met them you might not trust, or worse through manipulation you trust them falsely.

Audio credit: Reuters

Image credit: Pixabay

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