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The Business With Integrity Manifesto: Winning Hearts and Minds
Manage episode 407541088 series 3563151
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In this episode, Pedro Jerez discusses the importance of integrity in modern business, citing cultural shifts like the rise of women in the workplace and technological advancements. He emphasizes principles like customer care and authentic branding, urging entrepreneurs to align business goals with values for positive impact, drawing examples from companies like Patagonia and REI.
Episode Highlights:
00:05:30 - The traditional path and cultural shift
00:22:45 - The principles of doing business with integrity
00:23:59 - Principle 1: Wisdom in loving people
00:27:41 - Principle 2: Winning hearts and doing branding that matters
00:35:10 - Principle 3: Feeling good and creating marketing that you're proud of
00:44:55 - Case studies
Connect with the team:
👉 Pedro on LinkedIn: https://bit.ly/4by1zOL 👉 Website: http://businesswithintegrity.com/
You can also listen to our podcast here
👉 Apple Podcast: https://apple.co/4bx4cAi 👉 Spotify: https://spoti.fi/4bz0FkY 👉 YouTube: https://bit.ly/3HXLpR8
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